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Want more statistics to assist with your marketing strategy? Check out our social media marketing statistics, email marketing statistics, and more digital marketing stats to inform your strategy.īetter yet, check out these 11 Legitimately Scary PPC Stats Every Advertiser Should Know.By Julie Lamb | do Justin Bieber, Colbie Caillat, Soulja Boy, and Sean Kingston all have in common? Aside from being celebrities/singers, they all started out simply by posting amateur videos of themselves on the Internet, and after developing a large following online, were fortunate enough to “get discovered” by important people in the music industry. Combining video with full-page ads boosts engagement by 22%.Blog posts incorporating video attract 3x as many inbound links as blog posts without video.54% of email subscribers prefer emails with videos.Using the word “video” in the subject line increases open rates by 19%, CTR by 65%, and cuts the number of unsubscribes by 26%.Attaching a video in an email can lead to a 200-300% increase in CTR.An initial email with a video receives an increased click-through rate by 96%.Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.Video on a landing page can increase conversions by 80% or more. 85% of Facebook videos are watched without sound.Videos up to 2 minutes long get the most engagement.Video drives a 157% increase in organic traffic from SERPs.59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
#POWER TO THE PEOPLE YOUTUBE TV#
62% of ad time on YouTube mobile gets viewer attention, compared to 45% of TV ad time.Only 9% of all small businesses in the US use YouTube. 62% of businesses use YouTube as a channel for posting video.50.9% of B2B decision-makers use YouTube to research purchases.80% of YouTube viewers prefer True Viewads over in-stream ads.
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The sweet spot for video ad length is 6-10 seconds.Note: This doesn’t mean blogging or social media posts are dead! Both of these forms of content are a crucial part of any digital marketing strategy, especially for SEO and reputation. 82% would rather watch live video than read social media posts.68% of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations.86% of people would like to see more video from brands.Ħ4% of consumers make a purchase after watching branded social videos.96% of people have watched an explainer video to learn more about a product or service.Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.Social video generates 1200% more shares than text and image content combined.People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.Video marketing statistics: the consumer side